My client, Lantmannen Unibake, has an agency called Opening, in a town called Vejle, which is pronounced a bit like ‘vile’.

The agency had failed to impress the marketing director with some urgent creative work so I was drafted in to work with their new Kreativ Chef (creative director) called Albert. He’d only been in the agency for three weeks.

We got on like a house on fire and had a very enjoyable day working on a campaign for a new range of mini Danish pastries called ‘MiniMania’.

The agency was in a stunning factory building on a street that seemed full of all things Chinese, ranging from food stores to hairdressers. Which is funny because there were no Chinese people to be seen.