We’ve always positioned Magasin - one of Aarhus’ two big department stores - as very upmarket. I even think the word ‘Selfridges’ has been used on one occasion.
Then Sarah started spotting the occasional product with a Debenhams sticker on it.
Then I noticed some Jasper Conran jumpers.
Turns out that our beloved Magasin is a subsidiary of Debenhams.
I won’t pretend this hasn’t taken the edge off the shine.
Even though there’s nothing wrong with Debenhams.